Sobha, a premium builder from Bangalore who had until now offered homes over 1.5 crore, is for the first time building 1 bhk and 2 bhk homes worth 50-80 lakh. Targeted towards first time home buyers, mostly the young.
Wham! had to be taken to the smaller towns across Karnataka, where IPL like the rest of India had caught on. Gayle is revered by our TG, for his sixes and for his style. So we thought of driving the campaign around the activation - GALI GALI MEIN GAYLE.
This festival needs no introduction in the South of India. The bigness can't be captured with any imagery or word. But what it does to you is truly something.
Reaching the smaller towns, with slice of life situations. We were talking to an audience that wasn't wary of technology yet. And was ready to explore more.
#ChangeBeginsWithMe was trending at no.2 on twitter, during the campaign launch.