Sobha, a premium builder from Bangalore who had until now offered homes over 1.5 crore, is for the first time building 1 bhk and 2 bhk homes worth 50-80 lakh. Targeted towards first time home buyers, mostly the young.
Wham! had to be taken to the smaller towns across Karnataka, where IPL like the rest of India had caught on. Gayle is revered by our TG, for his sixes and for his style. So we thought of driving the campaign around the activation - GALI GALI MEIN GAYLE.